Join us for the opening lecture ‘Think different: the changing face of tourism in Europe’!
Across Europe, widespread community participation in heritage activities and increased awareness of a common cultural and natural heritage has demonstrated the power of heritage in stimulating innovation, creativity, and small and medium sized business creation. More and more these trends are reflected in the transnational tourism products offered by the tourism industry, making Europe a truly unique tourism destination.
Debate with Peter Debrine on what makes Europe unique in terms of its heritage and how, through creativity and innovation, tourism can play a role in strengthening the identity of Europe without reducing it to a stereotype. Interpretation at all levels will be essential to ensure that the storytelling reflected in tourism products is authentic and reinforces the European narrative, thus enhancing the experience of visitors from both within and outside the continent.
Be inspired by the experiences of Peter Debrine, Programme Specialist of a new World Heritage and Sustainable Tourism Programme.
Day passes and full conference tickets are still available until 8 May. Look at our conference programmefor more details and don’t hesitate to register.