Interpret Europe web conference | 1-4 October 2021 | #iecon21

Special guests

Kate ClarkKate Clark is an industrial archaeologist, who has had a career in museums and heritage in the UK and in Australia. She worked with Ironbridge Gorge Museums, with English Heritage and the Heritage Lottery Fund, before returning to Australia as Director of Sydney Living Museums. She was CEO of Cadw, the organisation who cares for heritage in Wales as part of the Welsh Government. She ‘retired’ last year, and is currently beginning a PhD in heritage practice with the University of Canberra. Kate has published widely on topics such as industrial archaeology, heritage management, sustainable development and different approaches to understanding the value of heritage, including ideas around public value. Her latest book, Playing with the past – exploring values in heritage practice, contains around 80 games and activities to help heritage practitioners understand other people’s values as part of their work.

Kate Clark's workshop about the value – what matters and why and to whom? will be on 2 October, at 11:00 AM CEST.


Jim MitchellJim Mitchell is Chair of the Association for Heritage Interpretation and a member of the IUCN Commission for Education and Communication. He is Interpretation and Outreach Manager for the New Forest National Park in the UK, which includes the management of sustainable tourism in the National Park. His work is about connecting people to nature and landscapes to increase understanding, enjoyment and protection of nature and landscapes, and to increase the health and wellbeing of communities and individuals.



Jim Mitchell (AHI) will participate in the panel discussion on 1 October, at 2:00 PM CEST.

Milward SimpsonMilward Simpson is Executive Director of NAI, National Association of Interpretation having spent a diverse career in non-profit and state government executive leadership in Colorado, Minnesota and Wyoming. He has been the artistic director of a historic site and theme park, a performing and visual arts centre director, a state arts agency director, an administrator of state government historic preservation agencies, a cabinet-level state parks and cultural resources agency director and state director for a worldwide conservation organization. He will comment on the potentials resulting from collaboration between heritage interpreters and tourism industry.  


Milward Simpson (NAI) will participate in the panel discussion on 1 October, at 2:00 PM CEST.

Ms Carol Ritchie is the Executive Director of the EUROPARC Federation, where she leads a multi-disciplined team. EUROPARC’s work is diverse and she directs and develop the work of the Federation, to support and advocate for the work of protected areas across Europe.
Ms Ritchie has worked as a Teacher, Ranger and Park Manager in Scotland with frontline practical conservation and visitor management experience in a range of parks and protected areas. With her teaching background, Ms Ritchie has a particular focus on communications and capacity building. She is an alumni of the University of Strathclyde (B.Sc. joint honours Biology and Geography) and University of Aberdeen (MSc Ecology). She also has a Postgraduate Certificate of Secondary Education in Geography. In her spare time, she is learning to play the harp and continues to practise Scottish Dancing, not simultaneously.

Ms carol Ritchie will participate in the panel discussion on 2 October, at 9:45 AM CEST.


Milward SimpsonBernard Lane was the founding editor of the Journal of Sustainable Tourism in I993, and was co-editor of that journal for 25 years. Based in Bristol, UK, he publishes, lectures, advises, broadcasts and is a consultant on sustainable tourism, rural tourism, heritage tourism, and heritage conservation worldwide. He is currently working with EURAC (South Tyrol, Italy) on research into sustainable tourism, heritage railways and slow tourism corridors, and with the University of Aveiro in Portugal on a major project exploring the market for, and issues involved in creating, rural wine tourism experiences based on wine routes.  He works with businesses, communities, governments and educational institutions.  He has written over 200 publications, many about aspects of sustainable tourism, carried out over 90 consultancies in 21 countries and given 170 keynote lectures and speeches in 35 countries. 

Bernard Lane will participate in the panel discussion on 3 October, at 9:45 AM CEST.


Kate ClarkJane Connelly is a Food Tourism and Destination Development Specialist. She has a background in education and holds a Master's degree in Innovation in Tourism Management focusing on Culinary Heritage and Gastronomy. With an understanding of – and respect for – food as a connector, Jane Connelly has spent more than a decade helping others appreciate food heritage, unique culinary experiences and the world's gastronomy by preserving and promoting local food ways through destination development and community-based tourism initiatives and projects.



Jane Connelly will participate in the panel discussion on 2 October, at 9:45 AM CEST.



Kate ClarkAudrey Scott is a co-founder of Uncornered Market, a consultancy working with destinations, travel companies and sustainable tourism organizations to develop, position and market community-based and adventure tourism products, social enterprises and culturally responsible destinations. Her extensive experience working in sustainable tourism, marketing, product development and capacity building has taken her to all continents and includes visits to over 100 countries. Her journey in tourism began in 2006 when she embarked on an around-the-world creative sabbatical with her husband, Daniel Noll. Along the way they transformed their journey and its ethos into a business of exploring, sharing stories, advocating for and helping to develop positive impact tourism — for local communities, travelers and businesses — through their work as advisors, writers and speakers worldwide. She is considered an expert across industry topics and has been invited to speak at universities and countless international conferences including ITB Berlin, INDABA, People Planet Peace, UNWTO, ATWS, and TEDx, and among others. The award-winning Uncornered Market blog advocates for responsible, respectful travel that cares for our planet and its people.

Audrey Scott will participate in the panel discussion on 4 October, at 9:45 AM CEST.



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